ASReview applies active machine learning, which can feel intimidating for applied researchers. The goal was to design a logo that captures both the modern and futuristic touch, but is inviting and non-threatening at the same time.
Because ASReview is a tool that focuses on the cooperation of researchers and machines, the cute robot ELAS was born.
ELAS is your ELectronic ASsistant; your best friend and colleague in times of systematic reviewing. Quickly, ELAS started to live his own life; hanging in the lab and lounging in the air with balloons…
To explain the process of ASReview in a playful way, we created a small series of illustrations for the website. For these illustrations I was inspired by PHDCOMICS (do you see the resemblance of the male character?).
To highlight that the entire ASReview process is “open” and visible, we visualized it as a look-through, glass machine – the opposite of a black box. The hand of the researcher on the button symbolizes that the researcher is actively involved in the process.
It was truly a joy working on these projects! I hope you enjoyed the illustrations. Stay tuned for more 😉.